Women like Chanel Bags Essay Example | Topics and Well Written Essays - 750 words - 1

Women like Chanel Bags - Essay ExampleIn a period when opulence returns have been the subject of intensive discussion and contestation, current consumers atomic number 18 willing to brook considerably higher amounts of money for luxury products as a display of a particular product brings prestige to the owner apart from the functional utility. Luxury items argon becoming a necessity as more than 51 percent women in Tokyo purchase Chanel bags. It is further important to mention that luxury consumption is influenced by factors such as brand image, quality, fashion, store atmosphere and patron status. There are contrasting views from Vigneron and Johnson who believe that categorization of luxury products, hedonist and perfectionists are more interested in enjoyment derived from the use of luxury products and less interested in price rather than the quality of product, and its performance which leaves the debate open for discussion whether luxury products are bought for quality or just for the sake of prestige. The market for a luxury product is increasing with increasing income among the middle and high society which forces the manufacturers to provide fashionable items to its consumers which are durable and utilized optimally. Schroeder (1291) mentioned that typical turns in an art, artists, and aesthetics in management and marketing often connote ill-defined groping for innovation, creativity or play. The viability of a fashion brand is dependent upon the efficacy and nicety of the decisions of those responsible for its management.