The Rise and Fall of Four Loko Essay - 832 Words

Clifford Colvard BUS-491 The Rise and Fall of Four Loko 1. All beverages are dangerous when consumed in large quantities. In the late eighties and early nineties, a beverage named Cisco came under scrutiny when many individuals succumbed to alcohol poisoning after imbibing the fruity alcoholic beverage. It was packaged in a fashion that some claimed to look like wine coolers. Nonetheless, the Canandaigua Wine Company, the manufacturer of Cisco, settled with the Federal Trade Commission to change the shape and color of the bottle and give a strong reference that Cisco is not a single serve beverage (http://www.ftc.gov/opa/predawn/F93/cisco.txt). This is a situation where Caveat Emptor is appropriate. Manufacturers often mimic†¦show more content†¦supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart† (http://www.bevindustry.com/articles/84825-energy-drink-sales-get-a-jolt). 3. Along with butting in the lives of those who wish to marry goats , banning Four Loko and its kindred is legal paternalism 4. Clearer packaging or a warning label similar to cigarettes should be implemented before banning such products. If the FTC and FDA could find some consistency in their application of policies, it would help the business world tremendously. Even some consumers have switched to Joose, a drink similar to the original Four Loko: Once we only had the energy-free version in stock, many customers turned to products such as Joose, which still had caffeine in it, Wingate said. That lasted as a substitute until we ran out of those, since Joose is no longer made at all† (http://www.thelantern.com/mobile/campus/new-four-loko-drink-a-no-go-for-some-1.2740426). An agreement similar to the one the FTC made with the Canandaigua Wine Company would have been sufficient. 5. The FDA acted too quickly; it succumbed to the pressure exerted by Senator Chuck Schumer, who serves on many Congressional committees: * Committee on Rules and A dministration, Chairman * Senate Judiciary Committee i. Subcommittee on Immigration, Border Security and Citizenship, Chair ii.Show MoreRelatedHeineken Case5428 Words   |  22 Pagesrivalry is high and dominated by a select group of manufacturers that have been acquiring and partnering with competing firms. The main large scale breweries are inclusive of Anheuser-Busch, SABMiller, Heineken, and Carlsberg. In 2010, the worlds four biggest brewers accounted for over fifty percent of the global market (Jones, 2012). In order to position their products and increase sales, the leading brewing companies spend an average of $975 million a year in advertising to promote their brandsRead MoreIgbo Dictionary129408 Words   |  518 Pageshas done something to fill the gap2. As the title implies, this is a work for learners, and the vocabulary is therefore restricted, although the words included are freely and helpfully illustrated in sentences. The authors include a brief review of four ear lier Igbo works concerned partly or wholly with lexicography (Adams 1932, Swift and others 1962, Green and Igwe 1963, Ogbalu 1962), and their comments will not be repeated here. Several works can, however, be added to the list; The earliest Igbo